Market research company Omdia has published a new report outlining the bestselling smartphones in the world as of the end of 2019.
The group said that the iPhone XR was the world’s most popular smartphone in 2019, easily out-shipping all other models and extending Apple’s record of perennially offering the market’s top-selling product.
Apple shipped 46.3 million iPhone XR smartphones last year, more than doubling the 23.1 million units in 2018.
iPhone XR shipments in 2019 were 9 million units higher than the second-most popular model, Apple’s iPhone 11, which achieved shipments of 37.3 million units for the year.
“Apple has consistently owned the first and second positions in the global smartphone model shipment ranking, with the company maintaining this dominant position for more than five years running,” said Jusy Hong, smartphone research and analysis director at Omdia.
“The company’s continued dominance on this front is all the more remarkable when considering that Apple’s price hikes caused overall iPhone shipments to decline last year.
“By limiting the number of models it offers compared to its top competitors, Apple has been able to concentrate its sales on a few smartphones that have broad appeal, like the iPhone XR.”
Samsung-made smartphones occupied the third through fifth ranks in 2019, with the company’s Galaxy A10, Galaxy A50 and Galaxy A20 attaining shipments of 30.3 million, 24.2 million and 23.1 million units respectively.
Just as in 2018, Apple and Samsung owned nine out of 10 models in the shipment ranking in 2019. The lone model from another brand was Xiaomi’s Redmi Note 7, which came in eighth last year.