5 big brand cars that people aren’t buying in South Africa
While new vehicle sales figures are showing early signs of a modest recovery in 2017, despite an uncertain economic climate, some models have proven to be a near impossible sell – even for the biggest names in the industry.
Aggregate new vehicle sales for March 2017 came in at 48,534 units, an increase of some 2.1% over the same month last year. New vehicle sales, year-to-date, are up 1.9%.
With established brands like Toyota, VW, and Ford leading the way in sales in the country thanks to heavy hitting nameplates including Fortuner, Ranger, Hilux, Corolla, and Polo, not all models reach the same success.
Data from the National Association of Automobile Manufacturers of South Africa (Naamsa), showed that a number of nameplates in the country failed to sell more than five units during March.
This may be due to several factors including: availability, popularity, life-cycle, class (who are its competitors) and price.
BusinessTech looks at five vehicles which failed to attract any interest in the market in March, despite having the stamp of the biggest names in the car industry. All vehicles are priced under R550,000 – the Volvo was R7,000 over.
- VW Golf SV (5 units)
- Price – From R363,700
- Ford B-Max (1 unit)
- Price – From R241,400
- Volvo V60 (2 units)
- Price – From R556,000
- Lexus CT (1 unit)
- Price – From R516,500
- VW Scirocco (4 units)
- Priced from R431,700
Additional models that struggled in March include the Jaguar XJ (2 Units), Infiniti Q50 (2 units), Lexus RC (1 unit), and Audi A8 (4 units) – although all these vehicles are priced in the more affluent segment of the market.
Read: South Africans ditch new cars for used models priced under R200,000
Loading ...