With Black Friday set to fall on 23 November 2018, a number of South Africans have already begun planning their purchases.
However, many consumers don’t realise the extraordinary amount of work that retailers put in to make sure that things run smoothly on the day.
Speaking to BusinessTech, Makro said that its preparations for Black Friday 2018 began at least nine months in advance (around February).
The retailer also expanded on which items will likely be the most popular on the day.
“Items such as high-tech products as well as small and large appliances are very popular during this period,” it said.
“Festive season groceries also feature top of the list.”
Part of Makro’s preparation for Black Friday will also include the rollout of new technology.
“Makro will be rolling out a new mobile pay-point system,” it said. “This addition will assist consumers to pay for purchases while standing in the queue.”
It added that it also plans to increase the number of staff and security at all stores to better service customers over Black Friday.
“Deliveries for both online and in-store purchases over Black Friday, will cost R70 regardless of the radius.
“And for the first time ever, Makro will introduce an online drive-thru service at the Makro Riversands store, enabling customers to collect their online selected items,” it said.
Makro explained how its online drive-thru will work below:
- The customer must select the click and collect transaction online.
- When the customer arrives at Riversands there will be sign posters directing them to the drive-thru.
- The customer will communicate with a Makro staff member through an intercom.
- Before the items are granted the customer must provide either their ID number, customer number or order number in order to receive their purchased items.
- After the customer has received their belongings they will be required to sign on a mobile device and give a star rating before departing.