Blue Label Telecoms on Monday announced it will partner with SA Rugby for the Castle Lager Incoming series against Ireland.
The JSE-listed telecommunications and technology company will partner the Boks for the three-test series of matches in Cape Town (11 June), Johannesburg (18 June) and Port Elizabeth (25 June 2016).
Blue Label Telecoms’ name and branding will appear on the Springboks’ jersey for the series as well as in a number of on-and off-field areas.
“These are tough financial times for South Africa and we at SA Rugby are having to be creative in how we approach our commercial partnerships,” said Jurie Roux, CEO of SA Rugby
“Blue Label Telecoms’ partnership for a test series – rather than for a number of years – is a model that we are increasingly considering. It offers our partners good value while also allowing us to introduce new names into our family with a view to longer term relationships.”
Blue Label have previously sponsored the Proteas, the country’s national cricket team.