Taylor first joined Nashua Mobile in 2000 as a director responsible for IT and operations after being responsible for the merger between Plessey and Nedtel.
In 2001, Nedtel and Nashua merged to form Nashua Mobile, and in 2003 Taylor took the reins at Nashua Mobile.
Taylor left Nashua Mobile in late 2008 to join Vodacom.
Taking up his position on 1 October 2012, Taylor said that he is happy to be returning to Nashua Mobile as its CEO.
“I know and love this business, and see a great deal of potential just waiting to be tapped. I am looking forward to working with a strong team to take the business to new heights over the years to come,” he said.
“An immediate priority will be ensuring the organisation is even more customer-focused than before,” Taylor said.
“With competition heating up in the sector, average revenue per user falling, and few opportunities to differentiate on product or price, customer service has emerged as the most important competitive weapon in the telecommunications industry.”
“The telecommunications industry has the potential to drive GDP growth in South Africa, but only if companies such as Nashua Mobile work to drive service and competition in the market,” he said.
In order to do this, Nashua Mobile said that it would be splitting its business into two main areas:
- Consumer – focussed on franchise retail and direct distribution; and
- Enterprise – built on the expertise of relationship managers who can craft business solutions for organisations of all sizes.
The company noted that it has strong heritage in both of the aforementioned markets, but wants to refine and focus its strengths in each.
Nashua Mobile said it will also work a lot closer with other Nashua groups and leverage off of existing accounts.