Huawei has announced that it has appointed Steven Wu as the new CEO for its South African operation.
Wu will be responsible for the company’s day-to-day business operations, ensuring that Huawei meets its commitment to deliver ICT products and solutions to telecom operators, enterprise customers and mobile phone consumers in South Africa.
The Shenzhen based compnay told BusinessTech recently that it intends opening up more dedicated stores in South Africa in the coming month, hacing established its first branded store at Vodaworld at the back end of 2014.
“South Africa’s ICT industry is poised for strong growth, it is therefore an exciting time to be in South Africa and lead our business there,” Wu said during a media meeting at World Economic Forum in Cape Town.
“As the second largest economy in Africa, South Africa is an important market for Huawei. Currently we have around 1000 employees in South Africa. In the next 5 years, we will increase the staff in South Africa by 50% to support our fast-growing operations.”
When talking about future business strategies, he said: “Huawei will continue to improve network coverage and quality for South African telecom operators, and will continue to work closely with all stakeholders to support the deployment of the National Broadband Network in South Africa.”
Huawei pointed out that its brand awareness in South Africa rose from 26% in 2013 to 86% in 2014.
Last year, the group shipped around 1 million smartphones in South Africa, and in 2015, it plans to double the figure.
Steven joined Huawei in 1999 and has held a number of senior management positions with the company, including CEO of Huawei Technologies Africa, and Board Director of Huawei European Subsidiary.