Lars Reichelt now MagtiCom head

Former Cell C CEO Lars Reichelt has been appointed as the General Director of MagtiCom, the leading telecommunications company in Georgia.

MagtiCom was commercially launched in September 1997, and offers mobile and fixed telecommunication services to all the regions of Georgia.

Reichelt left Cell C on 13 July 2011 after just over two years at the mobile operator, saying that he “wished to resign for personal reasons”.

Reichelt joined Cell C as CEO in March 2009 and led the company during its transformation from a ‘me-too’ operator to a far more prominent player in the South African cellular market.

This was achieved partly by investing in a 900MHz HSPA+ network and launching aggressively priced mobile broadband offerings.

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Lars Reichelt now MagtiCom head