Napsers, MTN to launch price-check app
Naspers-owned PriceCheck.co.za has announced a partnership with MTN Group to release a co-branded price comparison app in South Africa.
The co-branded app will feature PriceCheck’s existing functionality, including product and service price comparison, product reviews, store details and a barcode scanner to double check prices.
“The partnership with MTN puts PriceCheck directly in front of end-users when they are looking for product information,” said André de Wet, CEO of PriceCheck.
“Less than 1% of retail happens online, yet as much as 40% of the buying decision process starts on mobile. We are now in a position to impact that crucial moment of influence.”
MTN said the partnership with PriceCheck marks another important step in its expansion into the digital space, particularly into e-commerce.
“Plans are already underway to introduce a local version of the app in other markets in the region,” said MTN Group Chief Commercial Officer, Pieter Verkade.
The app will be pre-loaded to the MTN Steppa device, and will also be available across all MTN devices, and in app stores for Android, BlackBerry, Windows and iOS devices.
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