The most valuable brands in the world in 2016

·5 Oct 2016

Brand consultancy, Interbrand, has named Apple, Google and Coca-Cola as the three most valuable brands in its 2016 Best Global Brands report.

With a combined 29 positions, automotive and technology brands dominate this year’s report, while South African born Elon Musk’s company Tesla enters the list for the first time, at 100.

Retail is the Top Growing Sector, increasing 19%, followed by the sporting and luxury sectors—each experiencing a 10 percent increase. Retail is led by Amazon, eBay and IKEA.

For the fourth year in a row, Apple and Google claimed the top positions. Apple’s brand value grew by 5% to $178,119 billion , while Google’s brand value rose 11% to $133,252 billion.

The world’s most valuable brands

#	Brand	Value	Change
1	Apple	$178.1 billion	+5%
2	Google	$133.3 billion	+11%
3	Coca-Cola	$73.1 billion	-7%
4	Microsoft	$72.8 billion	+8%
5	Toyota	$53.6 billion	+9%
6	IBM	$52.5 billion	-19%
7	Samsung	$51.8 billion	+14%
8	Amazon	$50.3 billion	+33%
9	Mercedes – Benz	$43.5 billion	+18%
10	GE	$43.1 billion	+2%

Fast food giant, McDonald’s fell out of the top 10 list, replaced by German auto maker Mercedes-Benz.

The world’s five Top Growing Brands include Facebook (48%), Amazon (33%), LEGO (25%), Nissan (22%) and Adobe (21%).

The Top 100 brands have a combined total value of $1,796,384 trillion, an increase of 4.8% from 2015.

Methodology

Interbrand’s 17th annual report analyzes how brands help grow businesses—from delivering on customer expectations to driving economic value. This methodology was the first brand valuation method to become ISO certified.

The ranking is based on three key components that contribute to a brand’s cumulative value:

The financial performance of the branded products and services
The role the brand plays in influencing customer choice
The strength the brand has to command a premium price or secure earnings for the company

For the complete Top 100 ranking and the report, visit Interbrand.