Foschini Group boosts online shopping services as sales rocket 40%
Despite operating in a difficult economic environment, retail group TFG (The Foschini Group) is reporting massive growth in online sales.
The group says that its e-commerce division has experienced year-on-year growth of over 40%, on the back of new developments in its online retail space.
TFG said it has focused on four new services in the online space, including the introduction of EFT payments, the option to collect online orders at TFG stores, expanding its online catalogue to include furniture, and allowing for simpler log-in processes via social media accounts.
It said that the new focus was a direct result of customer feedback, and has led to order values going up by 17% on top of the growth in sales.
EFT payments in particular now account for 34% of all online purchases, it said.
The in-store collection of online purchases works across all stores, TFG said.
For example, online shoppers can buy shoes from Sportscene online, but collect the shoes at a Markham or Foschini for Beauty.
“The service is in the Proof of Concept phase with the trial having launched in the Western Cape in June this year, but current figures indicate a very positive uptake by shoppers so TFG expects the Collect In Store option to roll out nationwide,” it said.
TFG launched its online mall with online stores for homeware retailer, @home, and consumer tech brand, hi, in November 2014.
Currently, TFG has 12 of its 22 brands trading online. It expects to roll out the balance of its online stores over the next two years, with fashion retail brand Exact due to go live in October 2017.
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