France Telecom to become Orange
France Telecom is set to officially change its name to Orange on 1 July 2013, after the group’s shareholders approved the new name at an annual shareholders’ meeting.
France Telecom-Orange reported sales of 43.5 billion euros in 2012 and has 170,000 employees worldwide at 31 March 2013, including 104,000 employees in France.
Present in 32 countries, the Group has a total customer base close to 230 million customers at 31 March 2013, including 172 million mobile customers and 15 million broadband internet (ADSL, fibre) customers worldwide.
In January, Orange launched a new subsidiary called Orange Horizons in South Africa with the aim to seek out new business opportunities in countries where the group is not already present as a mass-market telecommunications provider.
Since 2006, the group said it has gradually simplified its visual identity in France and internationally for its various internal and external stakeholders.
“Orange is now the brand used by all of the group’s commercial operations (fixed, mobile, TV and internet) and corporate activities,” it said.
“Changing the name of the company and its shares is a natural step in the process towards the simplification and unity of the group’s activities,” it added.
As of 1 July 2013:
- the name of the company will be Orange and
- the name of the shares will be Orange (ticker symbol ORA)
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