Eskom far worse than Transnet, SABC, and SA Post Office
Press Pulse’s new online media sentiment report revealed that all big state-owned enterprises have negative scores, with Eskom being the worst by far.
Press Pulse, backed by Broad Media, developed an artificial intelligence (AI) sentiment-measuring system for online media reports.
The system focuses on South African business reporting from top-tier publications and measures companies’ success in achieving positive exposure.
The sentiment ranking is based on the number of positive, neutral, or negative articles and the reach and influence of the publication where they are published.
Simply put, the more positive articles a company receives, the better its sentiment ranking. The inverse also holds.
Online media in South Africa is highly influential, which is why companies invest heavily in public relations and content marketing to get positive exposure.
However, before Press Pulse’s new sentiment system, companies found it difficult to track their performance accurately.
The good news is that new advances in artificial intelligence have made it possible to objectively measure media sentiment.
The system uses sophisticated natural language processing and deep learning for accurate sentiment detection.
Press Pulse makes it easy for companies to track their online media sentiment and gain insight into how they can improve.
The Press Pulse reports provide companies with clear insights into where they perform well, where they fail, and the sentiment trends in the market.
It also helps companies to benchmark their performance against their peers and track their sentiment over time.
Eskom the worst by far
Press Pulse’s sentiment analysis for South Africa’s largest state-owned enterprises showed that Eskom has a serious reputational problem.
Eskom’s negative sentiment score of -231 is much lower than any company or state-owned enterprise in South Africa.
The other large state-owned enterprises, Transnet, SABC, and the SA Post Office, also had negative sentiment scores.
This showed that these companies received mostly negative press and were poorly perceived by the media and citizens.
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