Pick n Pay reveals one of its ‘new’ stores coming to South Africa
Pick n Pay has given South Africans a closer look at the kind of “new-generation” stores it plans to roll out across the country as part of its turnaround strategy.
The retailer has unveiled a fully revamped Hypermarket in Klerksdorp, positioning it as a model for the refreshed formats it hopes will restore growth and improve customer experience.
The Pick n Pay Hypermarket has served the North West community for years, and the store has now been rebuilt around modern retail expectations, with a better layout, wider product range and a stronger focus on convenience.
Chief marketing officer Katherine Madley said the upgrade reflects what customers value most—choice, quality and savings.
The store has been redesigned from top to bottom, with expanded categories and improved navigation so that shoppers can find what they need more easily.
The updated layout includes a significantly larger tech and TV section and a new department for cellular products and accessories.
Major appliances, DIY tools and a broader selection of home essentials have also been added, turning the store into more of a one-stop destination for households.
Outdoor living, which has become an increasingly important category for South African retailers, now has a much more prominent presence.
The Klerksdorp Hyper features an expanded selection of braais, patio furniture, gardening products and pool accessories.
General Manager Johan Rudolf leads the store’s team of 172 staff, who Pick n Pay said are focused on delivering what it calls a “world-class” retail experience.
The refurbishment forms part of a national renewal programme that Pick n Pay is prioritising as it works to recover from a difficult trading period.
Chief executive Sean Summers has been open about the challenges the group has faced, including the impact of shutting down underperforming stores.
Over the last year, Pick n Pay trimmed its company-owned and franchise supermarket estate by a net 59 stores.
These closures removed loss-making stores from the system but also weighed on revenue in the short term.
Rebuilding momentum
Summers has described the estate reset as necessary, saying the group is now on a stronger footing with almost all unwanted closures completed.
Summers said the renewed focus is now on rebuilding momentum through store upgrades and modernised formats.
Capital investment has been secured for the next phase of improvements, and Pick n Pay plans to complete 17 more revamps and reopenings before the end of the year.
These renovations are intended to give shoppers better ranges, improve store efficiency and ultimately drive sustainable long-term growth.
The Klerksdorp Hyper follows shortly after the unveiling of another major upgrade of the new Hypermarket in Pietermaritzburg.
That store, opened in September 2025 through the conversion of an existing supermarket at Midlands Liberty Mall, showcases many of the same features Pick n Pay now considers essential for its Hyper format.
The Pietermaritzburg branch includes an expanded general merchandise section featuring tech, appliances, DIY and outdoor items, along with an enhanced fresh foods offering.
Gourmet butcheries, frozen meats and fish, biltong counters and convenient Grab & Go options are expected to bring more speciality food services into its larger stores.
Grocery aisles have also been broadened to include bulk cleaning products, catering supplies, pet care and confectionery.
The retailer sees these Hypermarket upgrades as key to revitalising its appeal amid intensifying competition and shifting shopper habits.
Larger-format stores—with expanded ranges and more speciality sections—give Pick n Pay opportunities to differentiate itself and pull customers back into its ecosystem.
The Klerksdorp Hyper in particular showcases how the retailer is trying to extract more value from its existing footprint by rethinking layouts and product categories rather than simply adding more stores.
Klerksdorp Pick n Pay Hypermarket
Loading ...