Business Talk – Fynbos Money co-founder Adrian Hope-Bailie on disrupting the financial services status quo
In this Business Talk with Michael Avery interview, Fynbos Money co-founder Adrian Hope-Bailie discusses how his organisation is disrupting the way that South Africans pay for investment advice.
Hope-Bailie is a South African fintech specialist.
He most recently co-founded Fynbos Money, which launched in November 2024.
Fynbos Money is a new investment platform that is focused on making investing simple and accessible.
It seeks to change the status quo in several ways – charging a fixed subscription fee rather than complex fees that depend on the size of your investment.
Fynbos Money empowers South Africans to feel confident in how they manage their money.
The interview
In this Business Talk interview, Hope-Bailie discusses why Fynbos Money is disrupting the financial services status quo in South Africa.
He unpacks concepts like the trust gap and flat-fee investing, as well as why the AUM pricing model is fundamentally flawed.
Hope-Bailie then talks about how technology is enabling a shift in the financial services sector, and addresses the arguments some might present against Fynbos Money’s model.
He concludes the discussion by explaining what good financial advice actually looks like in his view.
Watch the full interview with Adrian Hope-Bailie, below.
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