Checkers beats Spar, Pick n Pay, and Woolworths
Over the last three months, Checkers achieved more positive media coverage than its main competitors, Spar, Pick n Pay, and Woolworths.
This was revealed in the latest media sentiment report released by Press Pulse, which developed an artificial intelligence (AI) sentiment-measuring system for media reports.
The system focuses on South African business reporting from top-tier media publications and measures companies’ success in achieving positive exposure.
The sentiment ranking is based on the number of positive, neutral, or negative articles and the reach and influence of the publication where they are published.
Simply put, the more positive articles a company receives, the better its sentiment ranking. The inverse also holds.
The system uses natural language processing and deep learning for accurate sentiment detection.
Tracking online media sentiment is an important metric for assessing a company’s media and marketing strategy.
Online media in South Africa is highly influential, which is why companies invest heavily in public relations and content marketing to get positive exposure.
The media reports also reflect the general perception of a company and provide a snapshot of public sentiment about the business.
The latest Press Pulse media sentiment report showed that Checkers achieved the top score among South African retailers.
Over the last three months, it had 26 positive articles and only eight negative articles, with a positive sentiment score of 17. This is a strong performance for a national retailer.
Spar ranked second with a positive sentiment score of 10, followed by Pick n Pay and Woolworths with scores of 4 each.
Pick n Pay was the biggest loser over the last three months, with its score plummeting from over 70 to 4.
The decline was partly driven by its recent results, which showed that the company’s core brand continues to record losses.
Many investors did not like what they saw and dumped the company’s shares. This, in turn, resulted in negative reporting about Pick n Pay.
Checkers, which formed part of the Shoprite Group, achieved strong results, which were behind its good performance.
The chart below shows the media sentiment over the last three months of Checkers, Spar, Pick n Pay, and Woolworths.
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