FNB iPad sales surpass 50,000 mark

First National Bank (FNB) says it has distributed 51,569 iPads since the group launched its offering to FNB Gold or Platinum Cheque Account clients or FNB Private Clients in 2011.

FNB noted that it has aggressively expanded its digital channel offerings to smartphones and tablets. The bank said it has delivered more than 69,000 of these devices to customers.

“FNB has experienced a tremendous uptake of its tablet and smartphone offer to account holders. There is a backlog of orders for the new iPad 32GB 3G with WiFi currently being experienced across the country. We have a number OF customers who are waiting for this specific model. The number now stands under 300,” a spokesperson told BusinessTech.

“We have communicated to these customers, giving them the alternative of a 16GB or a 64GB device, both of which are available,” FNB said.

The group points to high convenience, low cost digital channels such as the FNB Banking App as becoming an increasingly dominant banking channel for the group.

FNB is currently the only bank in South Africa that offers mobile banking through an app; which grants users all the benefits of banking, using their smartphones or tablet PC devices.

On Wednesday (6 June), as part of its annual price review FNB said it continues to see a sharp migration in banking behaviour towards FNB digital channels and this enables fee reductions and price maintenance.

“Physical cash is one the most expensive services offered by FNB. In the past, the bank offered unlimited withdrawals at FNB ATMs to clients on the Unlimited Option. From 1 July 2012, the number of free ATM withdrawals on these options will be limited to six per month. Clients can avoid additional ATM fees by using their cards to swipe or withdraw cash at select retail stores with their cards,” it said.

“We are seeing that customers are seeking both low bank fees and innovative banking with rich reward programmes. For our Personal customers, offers such as tablets and smart phones at reduced rates, free ADSL and 3G data every month, eBucks and access to SLOW Lounges, can equate to a rand value in excess of the customer’s monthly banking costs,” said Smart Transactional Banking CEO James Fowle.

Since the introduction of Fuel Rewards in 2010, FNB says it has paid out over R100 million in rewards to customers. FNB customers are rewarded with up to 15% back on their qualifying airtime or fuel purchases.

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FNB iPad sales surpass 50,000 mark