The rise of tablet banking
A new report from Juniper Research finds that a growing user acceptance of ‘push’ mobile banking and a sharp rise in tablet adoption will drive users of transactional tablet banking services to almost 200 million in 2017.
This will represent approximately 19% of total mobile banking customers in 2017, compared to 9% this year, as consumers engage in increasingly mobile lifestyles.
The report finds that, adoption of bill presentment and payment (MBPP) transactional banking by tablet users will be higher than mobile handset users, especially in developed areas where there is a higher adoption of tablet devices.
The new Juniper report, Mobile Banking: Handset & Tablet Market Strategies 2013-2017, found that as consumer tablet adoption continues to rise, there will be significant migration of purchasing and transaction activity from laptops and desktops to tablet devices.
Indeed, the development of the ‘couch commerce’ trend within the payments industry will be increasingly replicated within the banking industry.
“With online payments accounting for a significant proportion of all bill payments, especially in developed markets, BPP (Bill Presentment and Payment) transactions will indeed migrate from the desktop towards tablet devices. Consumers often prefer managing bill payment and transactions via tablet devices compared to smartphones”, said report author Nitin Bhas.
However, with banks bundling MBPP services within their mobile banking platform and additional momentum from easy to use smartphone apps, mobile phone transactional banking usage will quickly increase.
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