Blue Label takes PoS to township SMEs

Blue Label Telecoms and MasterCard have announced a partnership to bring point of sale (PoS) devices to 22,000 SME traders and rural shops in South Africa.

Blue Label currently provides thousands of PoS terminals in South Africa, which are used predominantly to sell prepaid vouchers such as airtime and electricity and are identified by the BLU Approved branding.

These BLU Approved traders have historically operated on a cash-only basis.

“Over and above the estimated 100,000 spaza shops spread across South Africa, there are tens of thousands of small- and medium-sized retailers and service providers,” Said Blue Label joint CEO, Mark Levy in a statement.

“Through our partnership with MasterCard, we will introduce many of these businesses to the safety, security, and convenience of electronic payments, enabling financial inclusion in communities where consumers have largely been unable to use formal payment products.”

Blue Label will introduce solutions to increase the number of MasterCard card acceptance locations in South African townships and informal settlements, with the intention of rolling out more than 15,000 new EMV-certified, contactless-ready POS terminals.

These will allow traders to accept Chip and PIN and contactless payment cards for goods and services and to sell Blue Label’s prepaid vouchers using a single device, the company said.

Blue Label also plans to upgrade some 7,000 of its existing terminals used in smaller spaza stores using MasterCard Mobile software.

The MasterCard Mobile payment platform will enable MasterCard cardholders to use their PIN-based debit, cheque or credit card issued by Standard Bank, Absa, Nedbank and the South African Social Security Agency (SASSA) and their mobile phone to pay for their purchases in-store at select BLU Approved merchants.

Merchants will also be able to offer cash-back and cash withdrawals to their customers.

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Blue Label takes PoS to township SMEs