End of an era for private school giant in South Africa worth R21 billion
AdvTech, one of South Africa’s largest education groups, has undergone a large rebranding as it expands its international presence.
AdvTech is the owner of several prominent private basic and tertiary education offerings, including Crawford International, Trinityhouse, Pinnacle Colleges and the recently launched Emeris.
The JSE-listed company also has a market cap of R21.55 billion. For context, its market cap is larger than Spar’s R12.2 billion, Pick n Pay’s R13.7 billion and even the JSE’s R13.8 billion.
The company has now announced a new logo, which it said reflects its forward strategic focus on education.
The group also announced that it will be transitioning to the groupadvtech.com domain name, which reflects the group’s strong international presence outside of South Africa.
“Through a more welcoming look and the incorporation of the book device to replace the letter ‘v’ in our company name, the new logo much better represents our forward focus on education,” said CEO Geoff Whyte.
“We are also very much an international business and wanted our internet presence to convey this, hence the move from .co.za to .com.”
The group said that strategy is evidenced by its long-term investment in both schools and tertiary education, which includes:
- The launch of Rosebank International University College in Ghana marks the establishment of AdvTech’s first university outside South Africa
- The opening of expansive Emeris/Vega campuses in Pretoria, Sandton and Gqeberha
- The acquisition of the Regis Runda school in Nairobi, Kenya, and the Flipper Schools group in Addis Ababa, Ethiopia
- The opening of Pinnacle College Ridge View school in Roodepoort, Johannesburg
“As AdvTech continues to expand its education footprint across Africa, the group remains committed to its purpose of enriching lives through the delivery of superior academic outcomes across our schools and universities,” added Whyte.
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