A massive banner has been erected at the top of Long Street in Cape Town, bearing the bold words: “Zuma Must Fall”.
According to people on the ground who have spoken to the building owners, the banner is occupying advertising space that is often rented out.
However, the banner appears to be temporary, as it is obstructing the view of many residents on the building. (Update: spaces for the windows have been made on the banner).
It has been speculated that the banner was paid for by the Democratic Alliance, but the party has denied any involvement.
“For those asking, this isn’t a (Democratic Alliance) billboard,” said DA National Spokesperson, Phumzile Van Damme. The City of Cape Town also denied that it was its banner.
No other party or business has claimed responsibility for the signage. The advertising space reportedly costs about R250,000 a month to occupy.
Previously, the DA took similar tactics in criticising the ruling party for its implementation of e-tolling in Gauteng. The banner put up by the party was simple black and white, and lacked any party branding.
The party is also currently erecting banners promoting its leader, Mmusi Maimane ahead of the Municipal Elections in 2016 – though the banner put up in Cape Town has no party branding, indicating that it may have another group behind it.
The DA said this week that the Speaker of the National Assembly, Baleka Mbete, has agreed in writing to a request for a debate on a motion of no confidence in President Zuma.
However, it’s not only political groups which use the banner tactic to gain attention.
Business owners and members of the public are no strangers to using the tack to protest – as was the case in 2015 when a number of citizens put up banners calling out companies for poor levels of service.