Sanral’s e-toll advertising budget soars

South African National Roads Agency Limited (Sanral) is set to continue spending millions on advertising for its e-tolling system, according to the Democratic Alliance.

A reply to a DA parliamentary question has revealed that Sanral has budgeted R85 million for advertising related to the e-toll system in Gauteng, which will be spent on both alternative sources of funding campaigns as well as corporate campaigns.

It was also revealed that the advertising spend by Sanral on the Gauteng Freeway Improvement Project (GPIF) for the 2013/2014 financial year, is R23.26 million.

The DA said the latest revelation follows a previous reply to a DA parliamentary question which indicated that Sanral’s spending on advertising had increased by almost 200% – from R30.4 million in 2010/11, to R84.5 million in 2011/12 and R87.1 million in 2012/13.

“Sanral’s stubborn determination to continue with these campaigns is a disgrace. The public have made their opposition to the project heard. No amount of spin will change this,” the DA said in a statement.

The DA said it has received Sanral’s contract documentation on e-tolling in Gauteng.

“We are carefully scrutinising these documents and hope that they will provide answers on how the e-tolling system can be scrapped,” it said.

It was reported in July, that Sanral is approaching several banks in the hope of raising R1.48 billion.

Sanral’s toll and traffic manager Alex van Niekerk said the bulk of the amount needed was to service debt on the Gauteng Freeway Improvement Project (GFIP).

“We are reaching the stage, in the next three months, when it will become critical,” he said.

E-tolling to fund the project had not yet started, but the monthly cost of the necessary infrastructure amounted to about R25 million.

More on Sanral

Sanral seeks R1.48 billion from banks

Sanral: we aren’t broke

Cash-strapped Sanral a red herring?

 E-toll “propaganda” costing Sanral millions: DA

Sanral: e-toll revenue taxed before going offshore

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Sanral’s e-toll advertising budget soars