Acer Africa country manager steps down
Acer Africa has announced that country manager, Graham Braum has decided to part ways with the company.
Braum has left the company to focus and turn his attention to new career opportunities, Acer said.
Current business unit managers, Damien Durrant and Chris Moseley will retain their positions and will continue to uphold the current business and momentum until the group appoints a new country manager.
Braum joined Acer Africa in 1997 as the company’s first corporate account manager, and subsequently developed his career with the group in a variety of roles, ranging from technical and sales, through to business development and general management.
He helped to grow Acer Middle East from a small notebook base in 2003, to become a strong mobility player with over 25% market share, before returning to South Africa in 2007 to serve as Acer Africa’s country manager.
The hardware group currently has presence in over 20 countries in Africa, including East, West, Central and North Africa, addressing both consumer and professional segments; according to Braum, it employs over 85 people to look after the region’s operations.
Analysts estimate Acer Group at approximately 18% market share for all products, and about 23% for mobility in the South African market.
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