Worldwide PC shipments decline 8% in Q3

Global PC shipments totalled 87.5 million units in the third quarter of 2012, a decline of 8.3% compared with the third quarter of 2011, according to preliminary data compiled by IT research and advisory company, Gartner.

“A continuing slowdown in consumer PC shipments played a big part in the overall PC market decline,” said Mikako Kitagawa, principal analyst at Gartner.

“The third quarter was also a transitional quarter before Microsoft’s Windows 8 operating system release, so shipments were less vigorous as vendors and their channel partners liquidated inventory.

“Retailers were conservative in placing orders as they responded to weak back-to-school sales. By the end of September, retailers were focused on clearing out inventory in advance of the Windows 8 launch later this month,” Kitagawa said.

“On the professional side, there was minimum impact from Windows 8 in the quarter because the professional market will not adopt Windows 8 PCs immediately after the release.”

According to Gartner, Lenovo took the No. 1 position in worldwide PC shipments for the first time in the company’s history, as its share increased to 15.7%, while HP’s global PC share was at 15.5%.

In addition to acquiring other vendors, Lenovo has also taken an aggressive position on pricing, especially in the professional market.

As a result, Lenovo has achieved significant market share gains over the last two years, exceeding regional average growth rates across all regions, Gartner said.

HP has given up the top PC vendor position for the first time since the third quarter of 2006. The group is currently restructuring its device business, including PCs, tablets and printers.

HP’s main concern is achieving a good balance between market share gain and margin protection, Gartner pointed out.

Dell placed third in PC shipments worldwide in the third quarter of 2012.

While Dell suffered a steeper shipment decline than the worldwide average, it was less impacted by the upcoming release of Windows 8 because of its strong focus in the professional market, Gartner said, adding that it continues to gradually transform itself from a PC/device supplier to a solution provider.

From a regional perspective, PC shipments in Europe, the Middle East and Africa (EMEA) totalled 25.8 million units in the third quarter of 2012, a decline of 8.7% from the same quarter last year.

“After two consecutive quarters of growth, this quarter saw the worst decline in EMEA PC shipments over the past four years,” said Ranjit Atwal, research director at Gartner.

“The lack of appeal and innovation in PCs, combined with a challenging economic environment, led the consumer spend to move to other devices.”

In addition, any upturn from ultramobiles failed to materialise, because they are not competitively priced, and future products have been delayed until the fourth quarter of 2012 to align with Windows 8, Gartner said.

Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q12 (Units)

Company 3Q12 Shipments 3Q12 Market Share (%) 3Q11 Shipments 3Q11 Market Share (%) Growth (%)
Lenovo 13,767,976 15.7 12,536,756 13.1 9.8
HP 13,550,761 15.5 16,217,987 17.0 -16.4
Dell 9,216,638 10.5 10,676,513 11.2 -13.7
Acer Group 8,633,267 9.9 9,616,572 10.1 -10.2
ASUS 6,380,690 7.3 5,708,807 6.0 11.8
Others 35,954,748 41.1 40,683,666 42.6 -11.6
Total 87,504,080 100.0 95,440,301 100.0 -8.3

Note: Data includes desk-based PCs and mobile PCs, including mini-notebooks but not media tablets such as the iPad. Source: Gartner (October 2012)

Related articles

The world has a new number one PC maker

Lenovo appoints new Africa head

Lenovo looks to Brazil for expansion

Lenovo targets 400,000 units in Africa

Lenovo triples SA market share

Must Read

Partner Content

Show comments

Trending Now

Follow Us

Worldwide PC shipments decline 8% in Q3