A new eBucks Festive Survey has revealed that gadgets are the gift most people would like to receive this year, as well as presenting some other interesting festive facts.
With Christmas nearly here and other festivities already upon us, eBucks has taken a deeper look into the spending habits of South African consumers, and given insight into how much they’ll spending this year.
The survey, conducted by eBucks, surveyed 701 South Africans on their expected festive shopping behaviour, and looked at how much they plan to spend on gifts for their loved ones including family, partners, children and friends.
Just under half of the respondents (45%) said that they would like to receive a gadget or electronic device for Christmas.
Other popular gifts choices were cash or vouchers (13%); fitness or sporting equipment (7%); jewellery (6%); clothing (6%); and perfume/aftershave (6%).
“For most South Africans a gadget is something that they would like to have, rather than something they really need and have to budget for, so unwrapping a gadget on Christmas Day is always a big favourite,” said eBucks CEO, Jolandé Duvenage.
8% of survey respondents said that they are opting to do their shopping online, while nearly 52% said that they intend to buy gifts from a combination of “physical” and online shops.
The cost of giving
The survey also gave insight into other, more whimsical festive habits, such as how much respondents were willing to spend on friends and family.
54% of the survey’s respondents said they were planning to spend up to R500 per gift;
29% were prepared to generously spend between R500 and R1000 per gift;
and 17% said they intended splashing out a whopping R1000 or more per gift.
41% of parents said they were planning on spending up to R500 per child – while a small amount of parents (3%) said they would splash over R3000 on their kids (that’s per kid, too).
According to the survey, 31% of men were prepared to spend over R1000 on their partners, while the majority of women surveyed (at 26%) pegged the amount they are willing to spend at R500 at most.
8% of women said they wouldn’t be buying anything for their partners at all.
“With the challenging economic conditions, we expect South Africans will manage their festive budget carefully by purchasing a number of smaller, more meaningful gifts for extended family and friends, and then splashing out on one more expensive item for their spouse or significant other,” Duvenage said.