Broad Media’s 2022 Digital Marketing Report provides valuable insight into the top ways for South African businesses to advertise.
This report was conducted in February 2022 and is based on a survey of 1,782 people who predominantly comprise South African business decision-makers and professionals.
According to the research:
- 63% of respondents advise their businesses on which products and services to buy.
- 89% of respondents advise family and friends on which products and services to buy.
The report uncovered many findings that are very relevant within the South African market, including:
- The marketing channels used to find information about products and services.
- The forms of online advertising that are the most trusted.
- The advertising options that are the most trusted when buying a new product or service for a business.
- The most popular social media channels.
Complete this form to get your free copy of Broad Media’s 2022 Digital Marketing report.