How SMEs can attract fresh, new talent by advertising their jobs through Pnet
In the quest to find great talent in a highly competitive employment landscape, SMEs offer employees something large corporates can’t – hands-on experience, a range of tasks and functions, and the opportunity to learn at different levels and gain technical/specialist skills.
Employees who work for SMEs are also more likely to enjoy strategic conversations and engagement with top management.
SMEs hire differently from Corporates in that they rarely have specialist HR practitioners dedicated to handling their recruitment activities.
Often, hiring new employees will just be another responsibility that falls squarely on the business owner’s shoulders. And, as a small- or medium-sized business owner, wasting time on anything other than your core business activities can be frustrating and costly.
When it comes to hiring, you need to find the right candidate at the right time – and at the right price.
The good news is that you don’t need to be a big corporate to attract and retain the best candidates – you add value just as you are.
You do, however, need to recruit differently. Pnet, the leading online recruitment platform in South Africa, has job-matching tech that makes the recruitment process both affordable and seamless for SMEs.
Pnet is more than just a job-board. Our purpose is “The Right Job For Everyone”, and we’re committed to helping SMEs find the people they need.
Here are five benefits of partnering with Pnet to meet your SME recruitment needs:
1. Find the candidates you’re looking for with Pnet’s Job Listing solution
Although recruiters often headhunt by searching a recruitment platform’s database, advertising your job vacancy with a Job Listing can be more advantageous.
This is because with a job advert, your vacancy will get promoted to quality candidates beyond the 6 million registered jobseekers on our database.
When you invest in a Pnet Job Listing, your job ad will showcase your company logo and Google Maps location – building awareness of your brand and where you operate from.
Pnet amplifies the reach of your job ads through our partner network of aggregators as well as our extensive investment in paid media.
We also send over 100 million Job Alerts via email every month to candidates who’ve subscribed to receive these.
This reach is important because it means that, no matter how small your business is, you can instantly connect with fresh, new talent – jobseekers who are actively looking for new opportunities and are ready to move.
2. Optimise the value of your job ad
The thing to consider if you’re looking for ways to make smarter hiring choices is the content in your job ad. The importance of writing a great job ad should not be underestimated.
The more specific and clear you are about what the role entails, and the skills you’re looking for, the more likely you are to get a job ad that performs in terms of the number of applications and the quality of the applicants you get for the vacancy.
Once you’ve created an effective job description that’s going to deliver the best matches for the vacant role, you can use Pnet’s Job Listing solution to ensure that the right candidates see your job ad.
3. Get support throughout the recruitment process
When you invest in a Job Listing, you can manage your entire recruitment process seamlessly on a specialist, built-for-purpose recruitment platform: Communicate with candidates directly; comment on candidate profiles and even rate candidates and send bulk letters of regret.
You can also create talent pools so that you can quickly get back in touch with quality candidates when new vacancies become available.
4. Enjoy free training to get the most out of Pnet’s technology
Over and above the benefits of investing in a Job Listing rather than simply searching for candidates on a database, Pnet also offers customised solutions or eCommerce options to help you get your Job Listings advertised.
It is of the utmost importance, however, that you create your job ads in such a way that they are working with the technology to get the best matches for a job vacancy.
At Pnet, we train all new recruiters in this, as a value-added service. Moreover, whether you have a single vacancy, or several vacancies advertised, you will get best bang for your buck if you follow our Job Listing guidelines.
5. Get insights and avoid costly hiring mistakes
Pnet’s Job Ad Competitor Insights tool has been developed to shed light on how your job ads are performing relative to others in the same industry. The tool provides businesses of all sizes with real-time insight into what other businesses are doing differently to secure optimal candidate engagement. If needed, you can then choose to try alternative job titles in the future or make other amendments and proactively improve your candidate delivery.
At the end of the day, you don’t need to have a dedicated Human Resources practitioner in place to make the right connections and find suitable candidates for your vacant roles. What’s more, your job adverts can be both an advertising and a brand-building opportunity. With a dynamic, attractive and stimulating representation of your SME and the vacant position, you will be able to stand out from your competitors – even the big corporates – and attract the very best candidates.
Are you ready to find connections that work?
To find out how Pnet can help you with your SME recruitment efforts, contact us at:
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