Presented by BusinessTech

Why companies love running branding campaigns on BusinessTech

 ·26 May 2024

BusinessTech display branding campaigns provide excellent reach and click-through rates, allowing businesses to effectively and affordably reach a large audience of South African purchasing decision-makers.

This is thanks to BusinessTech’s position as South Africa’s largest and most influential business news website, which attracts 5 million monthly readers.

The majority of these monthly readers are key decision-makers in their homes and businesses. This includes:

  • Business decision-makers – 2.9 million
  • Business owners – 856,000
  • Senior managers – 712,000
  • CEOs/Directors – 131,000

Your company will therefore receive massive exposure in front of a powerful South African audience when it runs a branding campaign on BusinessTech.

How to book a branding package

BusinessTech offers three types of display branding campaigns for you to choose from:

  • Homepage Takeovers – The most sought-after branding placement on BusinessTech – exclusive display banners on the homepage.
  • Category Branding – Run a branding campaign in a category on BusinessTech which suits your company and its target audience.
  • Run-of-Site Branding – Display your brand across the entire BusinessTech website, ensuring a wide reach.

The BusinessTech marketing team will make it easy to run a branding campaign by taking care of every aspect of your booking.

This includes designing your banners (if needed), delivering and optimising your campaign while it runs, and providing performance reports at the end of the campaign.

Click here to contact the BusinessTech marketing team.

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