Presented by MSI

MSI 20th Anniversary Sale – Save up to R12,000 on high-end gaming laptops

 ·18 Jul 2024

MSI is celebrating 20 years of making laptops by offering brilliant deals on its best business laptops, gaming laptops, and handhelds.

The sale is now live and will run until 31 July 2024 on Evetech, Computer Mania, and the FNB Connect app.

A Legacy Built on Understanding Users

Renowned for its gaming and premium laptops, in 2024, MSI celebrates 20 years of excellence in the laptop industry. Over the past twenty years, MSI has remained steadfast in its commitment to one core principle: the consumer experience is paramount.

Their guiding belief that “only by understanding our customers can we create great products” has not only driven their success but also made their customers feel valued and integral to MSI’s journey.

To mark this milestone, Eric Kuo, Executive Vice President and General Manager of the Laptop Business Unit, shared the remarkable story of MSI’s journey. He thoughtfully recounted the challenges and the thrills.

With a warm smile, he said, “We are shaping the future of technology, and our commitment to excellence has been driving us to bring innovation to the laptop industry, pushing boundaries and embracing the latest advancements in technology.”

“We will keep investing in the gaming sector, expand into campuses, and grow our business and creator product lines to meet consumer needs for another 20 years.”

Eric Kuo, Executive Vice President and General Manager of the Laptop Business Unit at MSI, shares some lesser-known stories about the company.

Celebrate the 20th Anniversary with Global Exhibitions and Exclusive Sales Promotion

In honor of this momentous occasion, MSI is proud to announce a series of captivating exhibitions – “MSIology: MSI Laptops 20th Anniversary Exhibition” that will traverse the globe.

This thrilling exhibition will embark on a worldwide tour throughout 2024, gracing locations such as Korea, Poland, India, Italy, Vietnam, Japan, Spain, France, the United States, and many other fascinating destinations.

Fans and enthusiasts from every corner of the globe are enthusiastically invited to partake in this joyous celebration.

To further commemorate this 20th Anniversary, MSI is launching an exclusive sales promotion deal. Enjoy special discounts and exciting bundle items on your favorite MSI products.

Don’t miss this chance to take advantage of these fantastic deals!

Derek Chen, Vice President of Global Business and Marketing at MSI’s Laptop Business Unit, emphasizes the importance of understanding consumers: “You need to know the players to create good products.

Expanding Product Lines and Embracing Innovation

Derek Chen, Vice President of Sales and Marketing for MSI’s Notebook Business Unit, also shared his insights. Entering the gaming market from an unfamiliar territory was a significant challenge for the company’s internal transformation.

They had to convince employees that “gaming is the future.” To achieve this, they held numerous lectures and training sessions to help everyone understand the gaming atmosphere and the trends on social media.

This was a stark contrast to the traditional approach to computer research and development. Through these efforts, employees even began live-streaming and interacting with other players online.

This learning process helped employees internalize their work, which in turn positively influenced clients and consumers, embedding the MSI brand deeply in everyone’s minds.

When it comes to designing and creating a product, Derek was clear that extensive research into consumer needs and market feasibility is crucial before launching a product.

This period can vary, but once a direction is confirmed, MSI takes pride in handling everything from product conception, software and hardware design, to manufacturing in their own factories.

This integrated approach allows them to swiftly adjust product features based on feedback, always prioritizing the consumer’s perspective, which has undeniably been a key factor in their success.

A Collaboration Born from Shared Values: MSI and Mercedes-AMG Motorsport

If there’s one recent laptop that stands out, Derek highlighted the collaboration with Mercedes-AMG. Discussions about the partnership began before the pandemic, as both sides shared similar values and wanted to create something special together.

Despite various delays, they resumed discussions in 2022, and AMG never considered another partner.

Due to MSI’s pursuit of innovative technology and extreme performance, they successfully created the Stealth 16 Mercedes-AMG Motorsport A13V, blending both brands’ visions of excellence.

This laptop received consumer acclaim and various awards, reinforcing the belief that staying true to one’s roots is never wrong.

One of the team’s proudest recent achievements is the limited-edition collaboration laptop created with Mercedes-AMG.

In response to the growing demand for portability among gamers, MSI recently launched the Claw gaming handheld PC.

Derek believes that modern technology allows high-performance equipment to be integrated into a small form factor, enabling MSI to fully utilize its past advantages and successfully capture gamers’ attention.

MSI has recently started launching gaming handhelds, packing high-performance equipment into small devices, allowing gamers to play anytime and enjoy the fun of gaming.

Beyond Gaming: Expanding Horizons with Diverse Product Lines

For four years in a row, MSI has earned the title of the best laptop brand in the “Reader’s Choice” poll conducted by the renowned tech media PCMAG.

Surpassing Apple at one point, MSI has continually demonstrated superior performance and a forward-thinking brand ethos over the course of two decades.

MSI has consistently delivered superior performance and innovative brand spirit, providing luxury experiences for discerning users.

Beyond gaming laptops, MSI is also expanding into other areas. They have introduced the Creator Series, which is designed to provide high performance, precision, and multitasking capabilities for creators to unleash their creativity anytime, anywhere.

The Business and Productivity Series combines performance, portability, and data security, offering outstanding features and seamless integration with enterprise environments.

MSI’s Core Values: Luxury aesthetics, Extreme performance, and Innovative technology

Throughout its 20-year history, MSI has remained committed to three core values:

  • Luxurious Aesthetics: MSI elevates laptops beyond mere computing devices, transforming them into objects of desire. Collaborations with renowned trendsetters like Hiroshi Fujiwara and Mercedes-AMG Motorsport have infused MSI laptops with luxury and style.
  • Extreme Performance: MSI is relentless in its quest for extreme performance, catering to the most demanding users with products that deliver unparalleled power.
  • Innovative Technology: MSI embraces cutting-edge technology, constantly pushing the boundaries of what’s possible in the world of laptops.
More from 20th Year Anniversary of MSI Laptops with Luxury Gaming Experience.

Embracing the Future with Passion and Sustainability

MSI’s dedication to its users extends beyond product development. It commits to incorporating eco-friendly practices throughout its operations, minimizing its environmental impact, and promoting sustainable development. As MSI looks towards the future, it remains committed to expanding its product lines to meet the evolving needs of consumers, continuing its legacy of innovation and excellence.

Stay tuned for exciting new product announcements and special offers throughout the year. With a commitment to pushing boundaries, twenty years is just the beginning. We will continue to work hard to bring more astonishing new products to the market and create many more decades of innovation!

MSI looks forward to many more world-firsts in the coming years.

We highlight our favourite deals from the MSI 20-year anniversary sale below.

MSI Vector 17 HX – R57,999

The MSI Vector 17 HX is a cutting-edge gaming laptop that can handle all titles on the highest settings.

It features an RTX 4080 GPU, 32GB DDR5 RAM, an Intel 14th-gen Core i9-14900HX CPU, and an ultra-fast 1TB NVMe SSD.

This laptop offers incredible value at its price point, and when combined with its 17-inch QHD+ 240Hz display, all your games will look incredible.

MSI Modern 15 H – R18,999

The MSI Modern 15 H is an excellent workhorse with a sleek design and powerful hardware for numerous productivity benefits.

It boasts a 13th-gen Intel Core i9-13900H CPU and 16GB DDR4 RAM, which ensure it handles heavy multitasking and resource-intensive applications.

It also has an ultra-fast 1TB SSD that guarantees swift transfer speeds for large files.

MSI Claw – R13,999 or R839pm x 24 months

The MSI Claw is a 7-inch handheld gaming console that is ideal for playing your favourite PC games on the go.

It features a 120Hz display, a 14th-gen Intel Core Ultra 5 processor, and an Intel® Arc Graphics GPU, ensuring it can easily handle all the latest titles.

Its best-in-class battery rounds out its extensive feature set by supporting longer on-the-go gaming sessions.

Click here to buy your next MSI laptop or gaming console.

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