AddPay and Wiseasy transform South African financial sector at Seamless 2024 Conference
The South African financial sector is rapidly transforming, and payment providers AddPay and Wiseasy are at the forefront, driving innovation with next-generation payment solutions.
This commitment to enhancing the payments landscape was on full display at the recent Seamless 2024 Conference.
AddPay and Wiseasy demonstrated their efforts to bring simplicity, flexibility, and efficiency to the sector, underscoring their dedication to empowering merchants and advancing the payments ecosystem.
A valuable addition to settlement options
At the Seamless 2024 event, AddPay and Wiseasy introduced an impactful solution aimed at addressing cash flow challenges that many South African businesses face: the Seven-Day Settlement Account developed in partnership with Absa.
“The Seven-Day Settlement account ensures that merchants receive their funds every day, including Sundays and public holidays,” said AddPay CEO Marius Liebenberg.
“This brings welcome support to cash flow, especially in industries like fuel where timely access to funds can reduce costs. Having consistent, daily access means that businesses are no longer limited by standard settlement schedules, enabling smoother operations.”
By providing a continuous settlement option, the Seven-Day Settlement Account offers a meaningful improvement to traditional processes.
For high-volume sectors like retail, hospitality, and fuel, this solution gives businesses the ability to manage their finances more effectively, plan with confidence, and respond flexibly to their cash flow needs.
The AddPay advantage: Solutions tailored to client needs
AddPay’s commitment to providing innovative, intuitive solutions comes at a time when the South African payments industry is growing increasingly complex.
Through its partnership with Wiseasy, AddPay has centred its mission on simplifying the payments experience for businesses and their customers, all while offering high-tech solutions that keep pace with industry demands.
“When designing a device or solution, our priority is whether it will make life easier for merchants and their customers,” said AddPay’s Director of Technology and Operations, Josh Kruyt.
“From application design to user experience, we carefully consider each element to ensure we deliver the best technology to serve our clients. We want the end-users to feel supported, whether they are seasoned professionals or new to digital payments.”
Each client relationship with AddPay begins with a thorough needs analysis, allowing the team to understand and adapt to a business’s unique requirements.
“Clients don’t always know exactly what they need,” Kruyt explained.
“We take the time to understand their objectives and deliver solutions that truly empower their business.”
This approach ensures that AddPay is not just providing a product but creating meaningful, supportive partnerships with its clients.
Empowering partners through the AddPay incubation program
Beyond designing tailored payment solutions, AddPay also offers an incubation program that goes beyond the typical client-vendor relationship.
In this program, AddPay trains, equips, and empowers its partners to take financial products to the market confidently.
This extends beyond technical onboarding – it involves mentoring partners and equipping them with the knowledge and tools to reach and support their established merchant base effectively.
This hands-on approach allows partners to benefit from AddPay’s expertise while gaining the autonomy to integrate and expand financial services within the AddPay network.
“Our incubation program is about more than just teaching partners how to use our products. It’s about helping them understand the value they bring to merchants and enabling them to make a lasting impact on their communities,” Kruyt added.
Through this commitment to empowerment, AddPay is creating a ripple effect of financial growth, equipping local businesses with tools and strategies that elevate their financial autonomy and resilience.
AddPay payment network: A platform for growth
The success of these initiatives is further supported by AddPay’s unique payment network, which combines advanced, proprietary products and devices developed in partnership with Wiseasy.
“Together, we deliver a fourth-generation payment ecosystem in the African market,” said Mayank Raheja, Wiseasy’s MD for EMEA.
“It’s a complementary relationship – AddPay handles the frontend, while we manage the backend, allowing for a seamless integration of services.”
This fourth-generation ecosystem represents the evolution from simple payment devices to comprehensive business tools.
Designed to be multifunctional, AddPay’s Android-based payment terminals support a broad array of value-added services, including electronic cash registers (ECR), digital wallets, and contactless payments.
Additionally, these devices can access Google Play Store apps, making them highly adaptable to diverse business needs and compatible with Independent Software Vendors (ISVs) who want to expand their reach.
For ISVs, this provides a new level of access, enabling them to immediately connect with the AddPay Merchant Base and unlock opportunities for revenue through integrated services.
Merchants, in turn, benefit from a suite of services that go beyond payments, offering features such as loyalty programs, reservations, and value-added digital tools that cater to specific customer needs.
Paving the way forward
AddPay and Wiseasy are not only delivering the next generation of payment solutions – they are paving the way forward for a more connected and inclusive South African economy.
By focusing on simplicity, functionality, and empowerment, these two companies are changing the way businesses view payments.
Their work is setting a new benchmark in the financial sector – one that is defined by accessibility, innovation, and a commitment to community growth.
At Seamless 2024, AddPay and Wiseasy made it clear: the future of payments in South Africa is one where businesses have the tools to thrive and customers enjoy a seamless, connected financial experience.
Loading ...
