New data reveals that Gauteng, the smallest of South Africa’s nine provinces, accounts for more than a quarter of the country’s internet users.
The Digital Media and Marketing Association (DMMA) and Effective Measure released its South African Online Report for July 2013, which showed that over 60% of Internet users live in Pretoria, Johannesburg and Cape Town.
According to the 2011 Census released in October 2012, Gauteng is the most populous province, with 12.3 million people, out of a total 51.8 million people living in South Africa.
Pretoria’s population is put at just under 3 million (2011), yet it boasts more than 17% of the country’s internet users, with Cape Town at 3.74 million (2011), also at just over 17%.
The DMMA/Effective Measure report also showed that South Africa has a relatively old Internet population, with the majority of users being above the age of 30.
In July, research conducted by the DMMA and Echo Consultancy estimated the total internet population in South Africa in 2013 to be almost 14 million users. This represents 39% of the adult population.
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