How the Internet looked when Facebook launched
Facebook first graced the world wide web 11 years ago – with the Internet a very different place back then.
In February 2004, Facebook founder Mark Zuckerberg started up a social network on his Harvard campus called “Thefacebook”.
The network has since grown into a $12.5 billion a year empire, attracting 1.4 billion users monthly, while Zuckerberg has ambitions to connect everyone.
But what was the Internet like back in 2004?
Facebook’s start
Facebook’s original look was quite different from how we see it when we log on today.
Internet user numbers have more than tripled
In 2004, there were around 910 million internet users across the world.
We crossed over the 3 billion mark in 2014, with more than a third of those Internet users on Facebook today.
Unsurprisingly, China accounts for a large chunk of that, with about 640 million Internet users, and along with the USA (280 million) and India (240 million) exceeds a billion users.
There were “only” 50 million websites
In May 2004, CXO Today reported on the “mind-boggling” 50,550,965 sites that were online at the time.
For some perspective, as of January 2014 there were over 850 million websites – and some live site trackers put that number at more than 1.1 billion.
Microsoft ruled the roost
| # | Top sites 2004 | Top sites 2014 |
| 1 | MSN | |
| 2 | Microsoft | |
| 3 | Yahoo | YouTube |
| 4 | AOL | Yahoo |
| 5 | Baidu | |
| 6 | eBay | Wikipedia |
| 7 | Real | Amazon |
| 8 | Amazon | |
| 9 | Lycos Network | Taobao |
| 10 | MapQuest |
According to a Nielsen NetRatings report, Microsoft’s MSN website was the most popular online destination in 2004. It attracted 95.2 million users.
Google was only ranked fifth, with 61.3 million users.
Today, though, Microsoft is nowhere to be seen in the top 10, with Google climbing to the top spot, with Facebook second.
Google search was dominated by teen pop sensations
Britney Spears was 2004’s hot topic, followed by Paris Hilton and Christina Aguilera.
The Tech community demanded wallpapers (for their desktop backgrounds) and had a keen interest in file-sharing site, Kazaa and Mp3s.
In 2014, Google’s top search terms looked very different: Comedian and actor Robin William was the most searched term, followed by the World Cup and ebola.
On the tech side, smartphones ruled, led by the iPhone 6, the Samsung Galaxy S5 and the Nexus 6.
These popular websites didn’t even exist
| Site | Year started |
| YouTube | 2005 |
| Answers.com | 2005 |
| 2005 | |
| 2006 | |
| PornHub | 2007 |
| Tumblr | 2008 |
More on the web
China’s staggering internet population



