Tech expo cancelled on economic outlook

Exhibition and event organiser, Montgomery Africa says that the 2012 edition of technology show, IP EXPO, will not take place as planned in August this year.

The organisers say they took the decision because many information and communication technology (ICT) vendors and resellers whose technologies were on show have cut their advertising budgets again as the recession continues to bite.

The IP EXPO was launched in South Africa  in 2011 at Sandton Convention Centre and attracted just over 1,100 visitors and 18 exhibitors.

Damion Angus, managing director of Montgomery Africa, said the cancellation was a disappointment after its successful début last year. “This has been particularly frustrating as the response to the inaugural show was so positive,” he said.

“Pressure on global marketing budgets has made it difficult for ICT vendors to focus on developing markets such as South Africa,” said Hugh Keeble, managing director at Imago Techmedia, Montgomery’s partner in the project. “We will be keeping a keen eye on the region, however, and hope to make more announcements when conditions are right.”

Keeble suggests that perhaps the show was a little ahead of its time for the South African market, since it focuses on the still-emerging technologies of cloud computing, IP infrastructure, and virtualisation.

He noted that the recession has forced businesses to reduce or delay their investments in IT infrastructure, and at the moment, those bandwidth-intensive technologies are still at the early adoption stage in South Africa. But that would inevitably change in the near future.

“The benefits of IP networks on increased business agility and collaboration are well understood, and the impact of technologies such as virtualisation and cloud computing means that adoption is inevitable,” Keeble said.

Imago Techmedia has staged IP EXPO in London since 2007, and it is now the UK’s leading technology event. The event was also launched successfully in Sweden earlier this year.

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Tech expo cancelled on economic outlook