Starbucks, the global coffee giant, has lifted the lid on its coffee prices for South Africa on the eve of its first store opening in the country.
The first store will open on the corner of Tyrwhitt and Cradock Avenues in Rosebank, on Thursday morning, with a second branch due to open at the end of April, at the Mall of Africa.
At a pre-opening event on Wednesday evening, Starbucks revealed its much anticipated pricing structure. Along with an array of coffees, the stores will serve pastries and cakes.
The coffees will come in three sizes: Tall, Grande, and Venti.
Listed company, Taste Holdings, announced in July 2015 that it had secured the rights to open full-format Starbucks stores in South Africa.
According to Taste, following the grand opening, 12 to 15 more stores will open over the next two years at a cost of R108 million.
The group expects future store growth of 20 outlets per year.
Taste’s research into the market opportunity for the brand – taking costs into account – is for 150 to 200 stores in South Africa.
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