Woolworths is expanding its delivery services – and adding new features to its app
Woolworths has announced that it will scale its delivery services to 100 more stores and bring both Woolies Dash and the Woolies mobile app into one ecosystem.
According to the retailer, the integration of the platforms aims to make a one-stop shopping experience for customers. Following the success of Woolies Dash the group is now bringing the service to its main app and providing more enhanced features.
Over 50% of the retailer’s already online sales emanate from the app, and this is set to accelerate further by introducing Woolies Dash on-demand into the main platform.
The brand offers three online delivery modes based on customer preference:
- Scheduled delivery – broad regional footprint and allows for an unlimited number of goods in a basket
- Click and Collect – free for customers
- Woolies Dash – on-demand same-day delivery
“Our customers have expressed their preference to have one app to do all of their Woolies shopping and manage their services,” said Liz Hillock, the head of online at the retailer. She added that the Woolworths App has a total of 1.8 million users.
Some of the features that Dash shoppers can use in the new integrated app include:
- Three Woolies Food delivery options in one place – Scheduled delivery, Click and Collect and On-Demand
- Access to online product promotions and the option to redeem WRewards vouchers
- WRewards and Myschool virtual cards and information
- Product ratings and reviews
- Personal shopper in-app chat
- The option to add a tip at checkout
- Order progress alerts and live driver tracking
- Switch to fashion, beauty and home shopping directly from Woolies Dash
- Full suite of Woolworths Financial Services
- Daily content and access to a store locator, barcode scanning to shop products or find-in-store
“Woolies Dash has grown incredibly fast; we’re running at 95% early and on-time deliveries, and we’re focused on taking it to the next level.
“By integrating our apps, we’re also making some core ‘backstage’ and operational improvements that will allow us to exceed customer expectations,” said Hillock.
To allow for a smooth transition, app transition will be in phases by store through to 6 October, with Woolies Dash no longer taking orders from 7 October 2022.
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