International fitness brand lands in South Africa

 ·2 May 2024

Mr Price Sport has announced a partnership with American sportswear brand Everlast.

Everlast was founded in 1910 and is known for its products boxing, mixed martial arts, and other fitness-related goods.

The partnership, a first for Everlast in South Africa, will bring an exclusive range of technical and casual apparel and equipment to Mr Price Sport.

The exclusive license agreement will see Mr Price Sport design and create a limited-edition range at a lower price point, with the aim of helping customers to buy Everlast products without breaking the bank.

The companies said that their expertise in sportswear will help individuals at all fitness levels to pursue active lifestyles.

“This partnership between two industry leaders is sure to be a game-changer in the world of sports retail. Customers can expect to find a wide range of technical apparel and athleisure that cater to their specific sporting and leisure needs,” said Philippa Feher, Mr Price Sport marketing manager.

“Whether you are a professional athlete or a casual fitness enthusiast, this exclusive range has something for everyone.”

The Everlast and Mr Price collaboration products can be viewed here.

Products available include tees, jackets, crop tops, shorts, gloves, hoodies, running shoes, skipping ropes and other accessories.

Read: South Africa’s massive visa backlog hits over 92,000 – these are the biggest culprits

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