The Johannesburg office of Ogilvy & Mather (O&M), has picked up a Grand Prix at the Cannes Lions International Festival of Creativity, in the Radio category for its ‘Everyman Meal’ campaign for KFC.
The agency group walked away with 11 Cannes Lions, including two gold prizes.
The series of KFC radio ads challenged norms and conventions of what it means to be a man.
Featuring voices of men from all walks of life, the campaign highlights that you can still be manly even though enjoying things that are not traditionally considered manly – like lip balms and cocktails.
The campaign also won a Gold Lion in the Radio category.
Cannes Lions is the world’s premier annual gathering of advertising, marketing and communications professionals and largest creative award show. With over 45,000 entries into this year’s festival, the odds of winning is averaged at below 3%.
Of the seven agencies awarded in South Africa – which was ranked as the 8th country at the Festival – O&M claimed 44% of the country’s statues, with 38 of its entries short listed across various categories including Print, Radio, Entertainment, Outdoor, Design, Media, and Promo and Activations.
South Africa’s winning agencies at Cannes Lions 2016:
|OGILVY & MATHER||38||1||2||3||5|
|DDB SOUTH AFRICA||5||2|
|OPENCO – THE OPEN COLLABORATION||8||1|