Improved MTN Play portal unveiled
MTN has launched its revamped content portal, MTN Play, in an effort to up the delivery of digital products and services.
First introduced in 2009, the upgraded portal caters for a range of mobile handsets and operating systems, from very basic models to the most advanced smartphones and tablets.
According to Christian De Faria, MTN Group’s outgoing chief commercial officer, MTN Play is more than a digital portal for music. Key improvements include better usability, a fresher look, better site navigation, and content categorisation, end user customisation and flexible payment options.
De Faria says the upgrading of MTN Play is in keeping with MTN’s affirmation that a strong focus on digitisation will usher in a new world order for emerging markets, where access to education, financial services and entertainment content is merely at a click of button.
“Users on Facebook, Twitter, LinkedIn and/or Google+ will be able to link all accounts onto their social site on MTN Play and view updates from all these social media sites in one place,” said De Faria. With most of MTN’s markets in Africa largely still unbanked, MTN Play users do not need a credit or debit card to purchase content on the site.
Users can make payments via MTN Mobile Money, e-vouchers, loyalty points or airtime.
The revamped MTN Play portal has gone live in Rwanda, Uganda, Ghana and Zambia, with other MTN markets set to follow.
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