Platinum Sage Partner and business solutions specialist, Parity Software, has appointed Jono Williamson as its chief commercial officer (CCO).
Warren Williams, managing director at Parity Software, said the appointment is necessary to ensure that the company leverages its current position in the market. Parity is a qualified Partner for Sage X3, Sage X3 People and Sage CRM.
In his new position, Williamson will be responsible for the development, implementation and management of the sales and marketing strategies, which includes expansion plans into new markets.
He said that locally, Parity sees big potential in the construction sector, a vertical that still needs to upgrade and implement more relevant and updated business software. “A large number of companies in this sector are still using spreadsheets or running very old systems that are not integrated. There is also a need for a reliable, cost effective estimation tools, which we offer in addition to the Sage product in a locally integrated product called Lula Build,” said Williamson.