These are the most-loved tech companies and brands in the world

Global analytics company, NetBase, has released its Brand Passion Report for 2017, listing the top 100 global brands which got the ‘most love’ on social media in the past year.

The group analysed over 367 million social media posts and mentions, ranking the most loved brands in technology, consumer goods, automotive, food and beverage, financial services and telecommunications.

NetBase said that consumers were becoming more vocal about brands on social media platforms, with the group recording a 40% increase in ‘brand love’ since its last report.

Technology companies in particular have continued to dominate as the most loved brands – a few new brands, like Puma and Tesla, have made their debut on the ranking,

“The brands are a good mix of young and mature companies and positive movement can be attributed to brands making strong connections with their customers and launching innovative social campaigns,” NetBase said.

The food and beverage industry evoked the most ‘love’ with nineteen different brands in the top 100. The automotive, technology and consumer goods industries split a three way tie, each representing 15 percent of total brands.

Facebook emerged as the most loved brand in the world, with over 63 million mentions in a positive light, the rankings showed – this was followed by four other tech brands in Amazon (26 million positive mentions), eBay (24 million), Apple (23 million) and Snapchat company, Snap (16 million).

Snap made its debut on the list, and along with Uber, Lyft, Tesla and HBO were fresh tech faces within the top 50.

Other tech companies in the top 10 include popular gaming app, Pokemon Go, Netflix, and Sony.

The top 25 most loved brands in the world

# Brand Positive mentions
1 Facebook 63 118 150
2 Amazon 26 141 147
3 eBay 24 407 563
4 Apple 23 907 188
5 Snap 15 786 459
6 Disney 14 783 447
7 Pokemon (Go) 13 355 997
8 Etsy 8 563 861
9 Netflix 6 710 911
10 Sony (Playstation) 5 953 981
11 Uber 5 513 747
12 Nintendo 4 187 472
13 Zara 3 463 603
14 McDonald’s 3 049 155
15 Nike 2 899 495
16 Best Buy 2 890 180
17 Gucci 2 675 116
18 Target 2 660 752
19 Lego 2 434 673
20 Adidas 2 777 149
21 HP 2 139 121
22 Starbucks 1 976 684
23 Samsung 1 928 416
24 Microsoft 1 915 124
25 Ford (Mustang) 1 781 391

NetBase said that its algorithms and metrics track conversation threads to determine the tone of conversations taking place on social media networks, review sites, blogs, forums and news sites.

The rankings are determined by looking at volume (the number of ‘owned’ mentions and comments); passion intensity (how strongly consumers feel); sentiment (the direction of consumers’ feelings); and the brand passion index (BPI – the sentiment to passion ratio).

A brand with low sentiment and high passion is often viewed as ‘hated’, while high sentiment, but low passion, is seen as ‘liked’, not necessarily loved.


Read: These are the car brands with the best customer service in SA

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These are the most-loved tech companies and brands in the world