Hisense celebrates one millionth TV unit production in SA

Global electronics group Hisense says that its local manufacturing facility will celebrate the production of its one millionth television set and fridge unit this week.

The group’s factory also marks its fourth year of operation in Atlantis, outside Cape Town, having originally entered the country in 1996.

The Chinese multinational is the third largest television manufacturer in the world, and the largest in its native country.

The 27,000m² Hisense manufacturing facility, situated in the Atlantis Industrial Park, employs over 500 people on a full-time basis, with training and social upliftment projects contributing to the well-being of approximately 2,000 people in the community.

The local facility produces 1,500 Hisense televisions and 1,200 fridge units daily during a straight eight-hour shift. This translates into an output of 22 seconds per fridge and 20 seconds per television, on average.

On the television side, the products manufactured include LED, DLED, ELED, ULED, and Smart television sets, with screen sizes ranging from 32-inch to 85-inch.

Hisense said total sales in South Africa amounted to $224 million (R2.85 billion) in 2016, an increase of 29.35% from 2015.

The company said that mobile sales in 2016 increased by 105.43% compared to 2015 and Hisense SA’s export sales increased by 37%.

Looking ahead, Albert Li, head of manufacturing at Hisense South Africa pointed to the volatility of the Rand/Dollar exchange rate. “This has been the single most challenging factor to deal with, since so much planning is dependent on a stable exchange rate.

“While there are other local challenging factors at play, the management team have put in place the necessary strategies to deal with it. To date, the stability at the facility has been a major success story for Hisense,” Li said.

Read: Hisense to sponsor Lions Rugby

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Hisense celebrates one millionth TV unit production in SA