Business Talk – Hein Jordt unpacks Ctrack’s data-driven approach to telematics and logistics

In this Business Talk with Michael Avery interview, Hein Jordt discusses how Ctrack has evolved into a global telematics leader.

Hein Jordt is the Group CEO of Ctrack and has worked at the company since 2000.

During these 25 years, he has held multiple key leadership roles across operations, regional management, and strategy for Ctrack.

Jordt was promoted to Ctrack Africa CEO in 2021 and then assumed his current position in 2024.

Under his leadership, Ctrack has continued to expand its services and has become a global leader in telematics, fleet asset management, and vehicle tracking solutions.

Ctrack serves many industries, including logistics, mining, agriculture, construction, and the public sector.

It has built a reputation for innovation, reliability, and customer satisfaction.

The interview

In this Business Talk interview, Jordt discusses the reasoning behind Ctrack’s evolution into a forward-thinking provider of advanced, data-driven solutions.

He discusses the milestone moments in Ctrack’s extensive history, and the lessons it learnt in its journey to becoming an international company.

Jordt then unpacks the company’s shift from being hardware-driven to its current focus on data.

He explains how this new focus delivers great value to its clients while enabling innovation.

Jordt concludes the interview by discussing Ctrack’s future plans that excite him the most.

Watch the full interview with Hein Jordt below.