Huawei is closing in on Apple in smartphone market share
Data from Wireless Smartphone Strategies (WSS) shows that global smartphone shipments grew 6% over the past year to reach 360 million units in Q2 2017.
Samsung maintained its leading position with a 22.1% global smartphone market share, while Apple dipped to an 11% share.
Chinese handset maker Xiaomi surged 58% annually, joining compatriots OPPO Electronics Corp, and Huawei in the top five.
Global smartphone shipments grew a solid 6% annually from 341.5 million units in Q2 2016 to 360.4 million in Q2 2017, the report said.
“The global smartphone market has settled into a steady rhythm of single-digit growth this year, driven by first-time buyers across emerging markets like Africa and upgrades to flagship Android models in developed regions such as Western Europe,” WSS said.
Samsung shipped 79.5 million smartphones worldwide in Q2 2017, rising 2% annually from 77.6 million units in Q2 2016.
“Samsung continued its recovery from last year’s Galaxy Note 7 battery fiasco, lifted by robust demand for the new Galaxy S8 portfolio with an innovative bezel-less design. We expect the rumored Galaxy Note 8 upgrade with a bigger screen to further strengthen Samsung in the coming weeks,” WSS said.
Apple shipped 41 million smartphones for an 11.4% global market share in Q2 2017, down slightly from 11.8% a year ago.
“Apple’s iPhone has gone out of fashion in China and this is placing a cap on its worldwide performance. Attention will now turn to Apple’s rumored iPhone 8 introduction later this year and whether its tenth-anniversary flagship model will be different or exciting enough to ignite a rebound in iPhone volumes for the important Q4 2017 Western holiday season,” the report said.
Huawei maintained third position with a record 10.7% market share in Q2 2017, up from 9.4% a year ago. “Huawei is now closing in fast on Apple and Apple will be looking nervously over its shoulder in the next few quarters. Huawei is outperforming across Asia, Europe and Africa with popular Android models such as the P10 and Mate 9,” WSS said.
OPPO showed an impressive 64% growth over the past year, taking share from major rivals like ZTE, LG and TCL-Alcatel across China, India and Europe.
Xiaomi soared 58% annually and recaptured fifth place for the first time in a year, taking a record 6.4% global smartphone marketshare in Q2 2017, up from 4.3% in Q2 2016.
“Xiaomi’s range of Android models, such as the Redmi 4A, is proving wildly popular in India, snatching volumes from competitors such as Lenovo and Micromax. Xiaomi has bounced back since ex-Google exec, Hugo Barra, quit the company earlier this year and Xiaomi will be hoping the current momentum can be sustained into the second half of 2017,” the report said.
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