Apple and Android tablet war heats up
New research from Journalism.org shows that the gap between Apple and Android tablet choice amongst affluent and educated users is getting smaller.
According to Journalism.com’s research, graduates and more affluent users are more likely to own an iPad than an Android device.
62% of college graduates surveyed are more likely to own an iPad, while 59% of those surveyed who earned $75,000 or more in household income leaned towards Apple’s device.
iPad vs Android college and affluence
When it come to Android, the opposite is true, with 54% of those surveyed with some college education or less opting for Android-based devices.
64% of people earning less than $30,000 in household income opt for Android.
According to the research, Apple lost about half of its market share in the tablet space in 2012 – down from its position of holding 81% of the tablet market.
Journalism.com also found that iPad owners are more engaged mobile news users, including being more engaged with news.
iPad vs Android activity
More findings from the survey:
- Those 65 and older are more likely to have iPad, whiel other age groups are split about equally between iPad and Android:
- 67% of tablet users 65 and older own an iPad, 37% own Android;
- 47% of 18-29 year olds own an iPad, 53% own Android;
- 52% of 30-49 year olds own an iPad, 48% own Android;
- 51% of those 50-64 years old own an iPad, 49% own Android.
- There is very little difference in the buying tendencies of men and women.
Journalism.org’s research is based off of surveys done with over 1,000 and 2,000 people in the college/affluence and activity segments, respectively.
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