Getting the best ROI for your advertising spend
Digital marketing provides South African companies with the best return on investment (ROI) for their marketing spend.
This was a key finding of the 2022 Marketing Budget and ROI Report, produced by Broad Media.
The report surveyed South African business owners and marketing managers about their marketing spend and the ROI they receive.
The findings were clear, with digital marketing taking top spot by a huge margin when it came to ROI on marketing spend.
The list below ranks the advertising channels covered in the report by the level of ROI they provide.
South African Advertising ROI Ranking
- Digital – 82%
- Print – 18%
- Television – 16%
- Outdoor – 14%
- Radio – 14%
- Cinema – 1%
As a result, digital marketing is also the most popular choice for South African companies – and the large majority of businesses allocate most of their budget towards digital marketing.
Advertise on BusinessTech
BusinessTech is the largest and most influential business news website in South Africa, and the digital marketing channel of choice for the country’s top companies.
It is read by C-level executives, business owners, company directors, managers, and professionals every day – and is the perfect place to advertise to reach this high-end audience.
BusinessTech offers excellent advertising options that make it easy to reach this target market.
This includes sponsored articles with social media amplification, Business Talk interviews, display takeovers, display banners, video interviews, dedicated mailers, and more.
BusinessTech also takes care of all aspects of an advertising campaign – including content creation, running the campaign, optimising its performance, and producing reports.
To find out more about advertising on BusinessTech, click here.
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