Nology expects strong growth with Africa expansion
Telecoms product distributor, Nology, is expecting its growth in 2012 to be much higher than its 15% growth in 2011. This, the company said, will be achieved through a larger product range and a bigger African footprint.
“We have a strong focus on the African market in 2012 and expect considerable growth. We are also extending our product range to offer a more extensive and complete solution to our customers which should translate into increased sales and a wider customer base,” Nology said.
Nology is also optomistic about VoIP in the African market: “We have been very busy in the last year or two to develop and refine our VoIP strategy.
“We believe that 2012 will see VoIP mature into a reliable and broadly-accepted technology, and that many of the concerns and reservations which include bandwidth, price, knowledge and voice quality, have been overcome”.
“Nology is very well placed to take advantage of this growth, especially with the exciting Vibe product in our stalls, which can increase the amount of VoIP calls on a broadband line by a factor of up to 500%.”
Billion ADSL and networking products, to which Nology has exclusive distribution rights, make up most of Nology’s revenue. Other products, like 3G modems, are a growing part of the company’s portfolio.
“The ADSL models with [the] 3G fail-over capability are currently the most popular because of its great flexibility and redundancy – which is critical for anyone who is dependent on Internet connectivity, especially businesses,” the company said.
Nology said that its Ethernet-over-Power adapters (Homeplug) have not been selling as fast as they hoped. “We suspect this is a result of a lack of market knowledge on the technology and product, and the relatively high price due to the “newness” of the technology,” the company concluded.
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