Sponsored articles on BusinessTech – The best form of online advertising
There is no better way to reach your target audience and build your brand than with sponsored articles.
This is according to the 2023 Digital Marketing Report South Africa, which surveyed 1,834 South African purchasing decision-makers and business professionals.
The report found that 85% of respondents use online articles and reviews to learn more about the products and services they are interested in. No other marketing channel scored above 60% for this question.
A further 75% said they would trust online articles and reviews ahead of any other advertising method when buying products or services for their business.
Why South Africans trust online articles
The superiority of sponsored articles is thanks to how they let companies engage directly with their target audience in a way that is informative and enjoyable.
They are also incredibly versatile, as a sponsored article can be used to:
- Generate awareness
- Educate the market
- Build trust with existing and potential clients
- Promote new products and services
- And much more
The best way to then maximise the value your business gets from sponsored articles is by publishing them on websites that are read by key decision-makers in their homes and businesses.
BusinessTech is the ideal platform for this, as it is South Africa’s most influential business publication and is read by the following groups every month:
- 131,000 CEOs and Directors
- 856,000 Business Owners
- 712,000 Senior Managers
- 1,331,000 Middle Managers
- 1,085,000 Junior Managers
These readers have significant purchasing power in their homes and businesses, and are the ideal audience for your marketing campaigns.
BusinessTech’s marketing team will also publish your articles on Facebook, Twitter, and LinkedIn to enhance their reach even further.
Click here to learn more about sponsored articles on BusinessTech.
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