Sponsored Articles – The most trusted form of online advertising in South Africa
The best way to reach your target audience and grow your business is through sponsored articles.
This is according to the 2023 Digital Marketing Report South Africa – a survey of 1,834 South African purchasing decision-makers and business professionals.
Key insights from this report include 85% of respondents saying they use online articles and reviews to find out more about products and services they are thinking about buying.
75% of respondents said they also trust online articles and reviews more than any other form of digital marketing when making purchasing decisions for their businesses.
These survey results underscore an important truth – sponsored articles are the best way to advertise your products and services.
Why South Africans trust online articles
Crucial to the performance of online articles is how they let companies engage with their customers in an informative and interesting way.
They allow companies to choose the right message and tone for their specific audience and can be used to:
- Generate awareness
- Educate the market
- Build trust with existing and potential clients
- Promote new products and services
- Directly engage with your target audience
As the largest and most influential business news site in South Africa, BusinessTech is then the perfect place to run a sponsored article campaign.
Its monthly audience of business purchasing decision-makers includes:
- 131,000 CEOs and Directors
- 856,000 Business Owners
- 712,000 Senior Managers
- 1,331,000 Middle Managers
- 1,085,000 Junior Managers
BusinessTech’s marketing team will also ensure your articles get maximum exposure by publishing them on Facebook, Twitter, and LinkedIn, too.
Click here to learn more about running sponsored articles on BusinessTech.
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