Huge digital branding opportunities with Category Takeovers on BusinessTech
BusinessTech is South Africa’s largest and most influential business publication, and is the best place to run a digital branding campaign.
BusinessTech makes this easy and effective for companies to do through its Category Takeover packages, which offer consistent and focused advertising directly to your target audience.
With categories covering all major market segments – from Finance, Banking, and Wealth; to Property and Motoring; to Energy and IT Services – BusinessTech allows you to brand a category that fits your marketing campaign.
For example: If you sell load-shedding solutions, you can run a branding takeover on BusinessTech’s Energy category – aligning your products and brands with news articles about power cuts and the latest developments at Eskom.
BusinessTech’s Audience
As the country’s largest and most influential business publication, BusinessTech has a powerful audience – reaching over 5 million South Africans each month.
This includes:
- 131,000 CEOs and Directors
- 856,000 Business Owners
- 712,000 Senior Managers
- 2,400,000 Middle/Junior Managers
These readers have significant control over the purchasing decision in their businesses and homes, and make them an ideal target audience for any branding campaign.
BusinessTech’s expert marketing team is ready to help reach its powerful audience, and you can click here to learn more about Category Takeovers on BusinessTech.
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