How a digital bank grew into an industry leader by advertising on BusinessTech
Digital banking is a growing industry in South Africa and there is stiff competition between the biggest players to position themselves as the market leader.
When one of South Africa’s newest digital banks needed to stand out from its competitors, it chose to advertise on BusinessTech – South Africa’s biggest business news website – as part of its marketing mix.
It achieved impressive results, quickly elevating itself as a leader thanks to its positioning of the services it offers and the superior technology its system runs on.
As a result, the bank has booked annual marketing campaigns on BusinessTech ever since – and is now a leading name in the digital banking industry.
The digital bank booked the following marketing products on BusinessTech:
- Home Page Takeovers and Always-on Banners – For brand growth and awareness.
- Sponsored Articles with Social Media Promotions – To promote new products, become known as a thought leader, and drive client engagement/new leads.
- Business Talk Interviews – To position itself in front of South Africa’s top financial decision-makers.
Thanks to the excellent performance of its BusinessTech marketing campaigns, the digital bank continues to benefit hugely in 2024.
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Your company can also benefit from the excellent marketing performance BusinessTech offers – click here to contact the BusinessTech marketing team.
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