South Africa’s tablet PC market size
Around 315,000 tablets have been sold in South Africa according to the MD of research firm World Wide Worx, Arthur Goldstuck, with iPads contributing about 60% of the total sales.
South Africa received the first generation iPad in January 2011, long after its international debut and just three months before the iPad 2 launched locally.
Despite giving vendors such as Samsung a head start in the SA tablet PC space, World Wide Worx’s findings reveal that Apple has taken a solid lead over the competition.
Asked about the potential margin for error in their findings, Goldstuck said the he has tested the statistic against major players and that it is within 10% of the actual figure.
Goldstuck explained that they determined the number from their monitoring and constant querying of key tablet suppliers and segments.
These segments include distributors, retailers, networks, and other tablet sellers such as First National Bank (FNB).
FNB CEO, Michael Jordaan recently revealed in a Twitter post that they sold over 50,000 smart devices in the 20 weeks following the bank’s launch of its tablet and smartphone specials for certain account holders.
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